Our Story
A Unit of Yog Journey
Rooted in 30 Years of Yog & Ayurveda
NirMadha didn't begin as a business plan. It began with a mission.
I'm Madhu Choudhary — an internationally certified Yog Guru with over 30 years of experience in Yog and Ayurveda. For three decades, I've dedicated myself to helping people find balance in their physical, mental, and emotional health, first through free yoga sessions in my community, and later through my YouTube channel, Yog Journey, which I started during Covid to reach people who needed support the most.
Yog Journey has always welcomed everyone — all levels, all bodies, all genders, all souls. Our mission has never changed: to help people rediscover themselves, and to build a happier, healthier society.
Where the Practice Meets Everyday Life
Through years of teaching and connecting with our community, one thing became clear — real wellness doesn't stop at the yoga mat. It lives in the small, everyday rituals too: the oil we massage into our hair, the water we cleanse our skin with, the care we give our bodies between one practice and the next.
NirMadha was born as a natural extension of that belief. Just as Ashtang Yog draws on centuries of tradition to nurture the whole person, NirMadha draws on the wisdom of Ayurveda to bring that same care into daily self-care rituals — made with herbs, botanicals, and ingredients that are simple, natural, and honest.
Rooted in tradition
Ayurvedic ingredients and practices passed down and proven over time
Made for everyone
self-care that welcomes all bodies and all routines
Honest formulations
herbal, sulphate-free, and cruelty-free, always
Join The Journey
NirMadha is more than a self-care brand — it's an extension of a lifelong mission to help people feel whole, inside and out. Whether you're practicing with us on Yog Journey or caring for yourself with NirMadha, you're part of the same story.